If you want to send direct messages to people that haven’t interacted with you in the past 24 hours, you can use Sponsored Messages.
This ad type can target all the people that have ever had a conversation with your business in Messenger.
Sponsored Messages are a great way to reactivate that part of your Messenger audience which has gone cold.
Why use Facebook Sponsored Messages
Facebook identifies that Sponsored Messages are best used to achieve the following goals:
- Nurture existing relationships by sending relevant offers, updates and other promotional content
- Reengage customers where they left off in conversation with your bot
- Direct existing customers to a specific feature or product within your bot
Here’s a detailed guide on how to set up Sponsored Messages.