If you’re a news organization and you’ve registered your Facebook page with the News Page Index, you can let people subscribe to regular news updates in Messenger.
You can send out these updates outside the 24-hour interaction window, as long as they don’t contain any promotional content.
This allows you to run a news distribution service in Messenger, with high open rates, while growing your audience at the same time.
Please refer to the following page to find out how you can register with the News Page index.
Once you’ve successfully applied, onboard people by letting them subscribe to your regular news distribution channels.
Make sure you select the non-promotional subscription tag in the settings of the flows you broadcast.