Messenger & EU Privacy Laws Update (December 2020)

Messenger is currently working on EU legislation compliance. Because of this, starting December 16, some features in ShopPop are temporarily disabled for EU businesses and EU audiences. Here’s what you need to know.

Who does this apply to?

First of all, these effects only apply to:

  • Conversations with people in the EU
  • All conversations for Facebook pages in the EU
  • All conversations for Facebook pages with admins in the EU

Impacted countries: All of the 30 European Economic Area (EEA) countries, which includes:

  • All 27 European Union member states
  • Norway
  • Iceland
  • Liechtenstein
  • United Kingdom

        What will change?

        Starting December 16, these Messenger features will be unavailable in those conversations:

        • Audio and video sharing
        • Persistent menu
        • One-time Notification
        • User profile information
        • Buttons/Quick replies (still available on mobile devices)
        • Galleries (still available on mobile devices)
        • Sending receipts (abandoned cart confirmation)

        Additionally, several ShopPop features depend on pop-ups and buttons that show a Send to Messenger button. This button will also temporarily be unavailable. This affects the following ShopPop features:

        • Pop-up Widgets
        • Abandoned cart opt-in widgets
        • Back in stock pop-up widgets
        • Post-purchase widgets

        Which possible workarounds can I use?

        Workarounds for these temporarily disabled features include the following: 

        • Use links to audio/video files you host elsewhere (Dropbox, Google Drive, WeTransfer) instead of sharing these directly
        • Use automated responses to keywords instead of buttons/quick replies
        • Use direct links in text instead of buttons

        Keep in mind that everyone can continue benefiting from ShopPop’s most popular features such as Comment-to-Messenger, Click-to-Messenger Ads, Chat Widgets, Live Chat, Inbox, and many more. We’ll make sure to keep you updated on when Messenger is fully compliant with these new regulations. 

        You can also read more in Facebook’s Messenger documentation.